Callup is where brands scout talent, run sponsorships, prove the ROI, and keep players on-brand and in gear. Software, plus a team that runs the paid media behind it.
One system for the whole sponsorship lifecycle, instead of a spreadsheet, a shared inbox, and a folder of screenshots.
Every athlete across racquet sports, ranked by reach, results, and a value score you can defend in a meeting. Know who's open and who a competitor just locked up, before anyone else makes the call.
Run your pipeline from prospect to signed to renewal. Track contracts, gear, and every conversation in one thread. Players get a portal made for them, not another shared inbox.
Reach, engagement, clicks, and return on ad spend tied to every athlete and campaign. Show the brand exactly what their sponsorship dollars brought back.
Logos, colors, fonts, and video in one place so players stay on-brand. Hand them credits to order custom uniforms and gear, fulfilled on demand through Printful.
Athletes verify their profile, switch themselves open to deals, and keep their content and contact info fresh. Minors are guardian-gated, so families stay in control and brands only see what they're allowed to.
Traditional agencies handle activation and on-the-ground player management. Callup owns the online side that drives measurable ROI, so your roster turns into reach and revenue.
Get early access to Callup and we'll build your first athlete board with you.